HealthcareWeb DesignConversionMarketing

Vertava Health

Mental Health & Addiction Recovery Website

01 — Problem

The Challenge

Vertava Health's website was failing people in crisis — poor information hierarchy, weak CTA placement, and a clinical tone that felt cold at the moment users needed warmth and trust.

02 — Process

My Approach

Led a complete site redesign focused on the user's emotional state at each stage: awareness, consideration, and decision. Restructured the IA around treatment pathways. Introduced empathy-driven copy direction and a search-first tool for finding addiction help.

03 — Outcome

Results

Inbound leads increased 58%. 'Get Help Now' CTA click-through rate up 43%. Site won a health marketing award for accessibility and conversion design.

Tools & Technology

FigmaWebflowHotjarGoogle Optimize

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