01 — Problem
The Challenge
Designing a lean-back, 10-foot TV UI that balanced cinematic presentation with effortless navigation — optimized for remote control input with zero learning curve.
02 — Process
My Approach
Developed custom interaction patterns for D-pad navigation, tested extensively on Samsung and Apple TV hardware. Focused on typographic hierarchy and motion to guide attention without cluttering the screen.
03 — Outcome
Results
Shipped to 2M+ subscribers. Watch-time per session increased 18% vs. previous UI. Interface pattern was adopted across 3 additional streaming clients.
Tools & Technology
FigmaPrincipleAfter EffectsLottie
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